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In recent years, there has been an exponential boom in the eCommerce shopping space. 11.11, 12.12 and Black Friday are just the tip of the iceberg in an increasingly packed sales calendar. As the discounts get bigger and the tactics get bolder, how can brands truly stand out among thousands vying for wallet share?
Analysing exclusive first-party data insights, we traced the typical journey of Grab users before, during and after these days, so you’ll know:
✅ Real transaction patterns of high-value users during key sales days.
✅ How to capture momentum at precise timings to drive higher AOV.
✅ Creative ways to handle spikes in orders.
And much, much more.